Boomers eye trendy hearing aids (The Charlotte Observer)

How can you make a hearing aid sexy? You call it "Passion" and color it shocking pink or lipstick red. You call it "Vibe" and dress it in leopard print or checkered flag that looks positively NASCAR. Manufacturers are banking on flash like that to attract baby boomers who have punished their ears with loud concerts and music played through headphones. Of 78 million boomers, one in six are ...

Fri, 04 Apr 2008 10:00:54 GMT

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Source: http://us.rd.yahoo.com/dailynews/rss/search/headphones/SIG=124bjd3na/*http%3A//www.charlotteobserver.com/breaking_news/story/566058.html
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