Orderly fashion

On my flight from Toronto to Chicago this morning, a guy got on the plane, sat next to me and took out his ipod and started watching a cartoon on it. He watches it while people take their seats and get settled. No problem. Then the announcement to turn off all electronic things comes, and he totally ignores it. I assume he didn't hear, what with the headphones. The flight attendant comes by twice, but somehow misses that he's still watching his video, and we begin to back up from the jetway. F