A Zune From Matchstick

I’m back home for the Canada Day extra long weekend, and I discovered an 8GB Zune awaiting me. I had been in contact with Matchstick, a ‘viral’ marketing company based in Toronto, about trying out the Zune, and given my interest in gadgets, I was happy to have the opportunity. The premise of Matchstick’s business, representing companies by giving away products to ‘Influencers’, as it terms them, has certainly earned Matchstick its share of ups and downs. On the one hand, everyone likes free stu